Celebrity looks, just a click away with The25x on Skoleom

What if everything you see on screen could be yours… with just a tap? That’s exactly what the product collection from The25x, the rising streetwear brand, and Skoleom, the French tech gem turning every video into an interactive store, is making possible.

Discover interactive fashion, shoppable directly within videos thanks to SeContent® technology.

The25x : Fashion from behind the scenes of what’s real

With its bold cuts and distinctive universe, The25x isn’t just making fashion : it’s telling a story. Worn by artists, creators, and real people, the brand has established itself as a cult label in the circles that matter. And now, it’s becoming shoppable right where it truly lives : in videos, capsules, and music clips.

Skoleom turns videos into shopping experience

At Skoleom, they came up with an innovative idea : what if you could buy exactly what you see on screen ? Thanks to their proprietary technology, SeContent®, now you can. See a jacket you like in a video? Tap it. It opens. Choose your size, buy it without ever leaving the video.

It’s smooth, fast, almost magical. And it works just as well on a smartphone, tablet, or touchscreen in-store.

Celebrity products, right at your fingertips

But that’s not all : Skoleom also lets you shop the exact products worn by celebrities. An artist in a showcase ? An influencer in a story ? An actor in an interview ? If you like their look, you can now click right on it… and buy it. No more scrolling through comments asking, “What brand is that ?” The answer is right there in the video.

And The25x gets it, its wardrobe shows up in those moments and becomes shoppable the very second desire sparks.

When AI starts seeing the world like we do

How does it work ? Behind the magic lies cutting-edge artificial intelligence.
Skoleom has developed an AI capable of automatically recognizing objects in videos : clothing, accessories, shoes… It identifies them, tracks them on screen, and links them to product pages.

Even better : it makes them clickable. This is visual recognition technology serving shopping and yes, it works even when the item is in motion.

“Buy Everything You Touch” : A promise that changes everything
Skoleom’s “Buy Everything You Touch” concept, featured prominently on the page, is directly tied to their proprietary technology, SeContent®, and interactive Capsules.

The slogan says it all : “Buy Everything You Touch”. You see a product, you tap, you buy. It’s simple, direct, instinctive. No need to search, screenshot, or ask around on social media. The product is right there. Waiting for you.

It’s a new way to shop : smoother, more sensory, and fully connected to the moment.

Shop without leaving the video : The dream is now real
Everyone talks about frictionless shopping. Well, here it is. With Skoleom, you stay in the video from beginning to end, even while adding items to your cart. No redirects. No endless loading. Just you, a video, a piece of clothing… and a single click.

Imagine this : You’re watching a The25x capsule. The artist steps into the frame. He’s wearing that jacket. You tap it. It’s yours.

A vision of the future… that already exists

The25x is more than just a new brand. It’s a powerful signal — the sign of a world where fashion, tech, and culture merge as one. A world where content isn’t just watched, it’s experienced, it’s shoppable, it’s yours to take.

Video is no longer just a showcase. It’s a living store. And that changes everything.

Love what you see ? Add to cart, Click, it’s yours.