Rotana Khaleejiya Maintains Strong Audience Leadership in 2025

Rotana Khaleejiya, one of Saudi Arabia’s most prominent general entertainment channels, continues to assert its dominance in the media landscape. During Ramadan 2025, the channel recorded a daily reach of 27%, attracting more than 4.6 million unique viewers per day. These figures confirm Rotana Khaleejiya’s leading status among national broadcasters.

A key factor behind this success lies in its hit programming. Shows like Shabab El Bomb and Tareq w Nouf ranked among the most watched during the season, while the War on Drugs episode of Alliwan drew an impressive 3.2 million views within 24 hours. This highlights the network’s ability to blend culturally relevant content with compelling storytelling.

Beyond television, Rotana is expanding its footprint in the hospitality sector. In early 2025, the group announced the opening of five new hotel properties in Saudi Arabia, including the Yasmina Rayhaan by Rotana in Riyadh. These efforts support the country’s Vision 2030 strategy, which aims to boost economic diversification and tourism.

Looking ahead, Rotana plans to strengthen its presence across North Africa, Eastern Europe, and beyond. This broader regional strategy is designed to meet growing demand in entertainment and hospitality while cementing Rotana’s position as a leading pan-Arab brand in media and leisure.